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Mar 9, 2013 11:50pm EST
for change. women tried not to go down below the trenches into negativity. here are some differences we find between websites and commercials. both men and women are more likely to attack on their website than on a tv ad. we have seen negative ads. we think it is because of the difference between the two mediums. people going to your website are typically supporters. you feel safer to attack your opponent than on a tv ad in which it can turn off some people. men are most likely to post pictures of their family. women are often seen as a care provider for their parents. in summary, there needs to be more research on women candidates running for president and vice president. i hope we have more running so we can study that. we need to look at e-mail versus female races. there were three of those for the u.s. senate in 2012. there were 15 races were women ran and three of those were female versus female. another thing, this hardly any research being done on nontraditional media coverage. some of the most negative and sexist comments about sarah palin first appeared in a new medium that spilled
Search Results 0 to 1 of about 2 (some duplicates have been removed)